MCRD/ERR PARRIS ISLAND, S.C. -- The Marine Corps Exchange is scheduled to undergo many changes during the upcoming weeks in connection with their new Spirit and Pride Campaign. Along with the new campaign, the MCX has instituted a new "Corps Brands, Core Values" slogan, a new logo, and has refocused its customer service efforts.
"We have always been very aware that our existence relies on our customers," said Sam Bates, the manager of the MCX on the Depot. "We want to improve merchandise selection, product value as well as the quality of service the Marines, sailors and their families receive."
Marine Corps Exchange officials do not want their new program to be perceived as just a bunch of empty words. There interest is totally focused on customer satisfaction.
"'Corps Brands, Core Values,' isn't just another slogan - it's a total commitment from us," said MCX officials in a Sept. 4 press release. "Our commitment will not only provide our customers with the best in brand names, but make sure those brands represent a real value."
That 'real value' of an item will be clearly evident to all shoppers because the best deals in the store will be marked with "Another Corps Value" sign, which is designed to distinguish the best values in each store.
"Those signs will indicate the items brought at the lowest price possible - guaranteed," said Bryan Driver, Plans, Policy and Analysis Branch, Personal and Family Readiness Division at Headquarters Marine Corps. "You can find these items at any Marine Corps Exchange, and all come with a 14-day price match guarantee."
The MCX has always offered its customers reasonable prices, but who could ever object to an improved product for less money.
"I have shopped at the PX for more than 35 years," said Robert Clarke, a 61 year-old retired Marine and current Beaufort resident. "I've always been happy with the prices. If they're planning to lower them even more, they are going to get more of business."
Clarke added that he was always very impressed with the high level of customer service from the MCX employees.
The MCX has always strived to offer Marines and their families the best deals possible, but their new goals are focused on making a personnel connection with their patrons.
"The Marine Corps Exchange is proud to serve the Marine family, and we wanted to develop a recognizable logo that ties to that pride," said Driver. "The new logo was designed to differentiate the MCX from other stores and show our Marine families that this is their store. The new logo is blue with a red stripe, representing the Marine's dress blues trousers with the honored blood stripe."